Grosvenor Heights, a luxury elevator townhome community by EYA, is intended for the wealthy, retired buyer in Bethesda, MD—someone planning to "rightsize" from a multi-million dollar single-family home. The setting—a wooded preserve, right in the heart of cosmopolitan Bethesda, MD—is unique. I chose to focus the identity on this mix of "away from it all" and "everything at your fingertips", along with the arts-and-crafts-inspired architecture.